City of Palm Desert "Vision Zero" PSA

Directed by Ryan Ovadia

Ever heard of a VIP? We’re talkin’ Very Important Pedestrians. VIP’s drink water with a specific PH, enjoy complimentary foot rubs… and deserve the red carpet experience every time they cross the road. Working alongside our pals at @Ideapeddler, we made this PSA to raise awareness for crosswalk safety in the beautiful city of Palm Desert, CA. With both video and stills assets, our team provided the city with ample runway for local broadcast and even bus ads around town. Mindlessly turning at a green light? So yesterday. Paying attention at the crosswalk? Hip. Cutting edge. Vogue. Etc.

City of Palm Desert "Vision Zero" PSA

Directed by Ryan Ovadia

Ever heard of a VIP? We’re talkin’ Very Important Pedestrians. VIP’s drink water with a specific PH, enjoy complimentary foot rubs… and deserve the red carpet experience every time they cross the road. Working alongside our pals at @Ideapeddler, we made this PSA to raise awareness for crosswalk safety in the beautiful city of Palm Desert, CA. With both video and stills assets, our team provided the city with ample runway for local broadcast and even bus ads around town. Mindlessly turning at a green light? So yesterday. Paying attention at the crosswalk? Hip. Cutting edge. Vogue. Etc.

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