Helzberg Diamonds "Bridal" Campaign
Directed by Carlyn Hudson & Ryan Ovadia
After the success of our first campaign, Helzberg asked us to continue Kevin’s story of helping excited couples discover the magic and value of Helzberg Diamonds. This time around, we focused on two new offerings from Helzberg - customization and lab grown diamonds. We drafted new concepts around our past campaign’s format, but updated each to make it relevant and fresh for our director Carlyn Hudson to bring to life.
A winning creative approach? Put a ring on it.