Honk "Honk for Help"
Directed by Ryan Ovadia
Startup Honk wanted to take a more narrative approach to the classic explainer video. So, we scripted a story about a young couple on a road trip that covered it all: the highs of camping in the desert and the lows… of getting a flat. Fortunately for our protagonists, Honk is only a push notification away. We treated this production like a road trip in and of itself, shooting all around the terrain of Southern California’s vastly diverse topography. We ended up shooting one hero and three :15’s for social.
"Honk for Help" :60
"Honk for Help" :60
"Honk for Help" :60
"Honk for Help" :60
"Honk for Help" :60
Explainer video - but make it cute.
“Tow” :15
“Tow” :15
“Tow” :15
“Tow” :15
“Tow” :15
![](https://assets-global.website-files.com/63c0474d4bb10296bfde2789/63c0474d4bb1027fa4de29b1_Honk_-Honk_for_Help-.webp)
![](https://assets-global.website-files.com/63c0474d4bb10296bfde2789/63c0474d4bb102d4afde29b2_honk-cut_25_1080.mov.01_00_22_01.still004.webp)
![](https://assets-global.website-files.com/63c0474d4bb10296bfde2789/63c0474d4bb1023094de29b3_honk-cut_25_1080.mov.01_01_05_02.still010.webp)
![](https://assets-global.website-files.com/63c0474d4bb10296bfde2789/63c0474d4bb102109bde29b4_honk-cut_25_1080.mov.01_00_16_22.still003.webp)