Instagram "More with Less"
While we all caught the travel bug after a year of playing charades with our roommates, 3Q/DEPT came in like the heroes they are with a campaign that made us feel like globetrotting from our couch: Instagram Lite “More with Less.” Over the course of six weeks, and a lot of research, we cast a diverse group of talent - dancers, hula hoopers, fashionistas, and athletes to perform their unique skills on screen, visually representing the ways IG Lite gives its users more access with less data. We facilitated the entire post process from editing to VFX, delivering each asset in a variety of formats for Google UAC in 18 different languages. Amongst all of the action, we also shot stills for 3Q/DEPT’s advertising approach, taking advantage of the talent in our videos to create consistency across the campaign.
18 languages, 6 regions, shot in one day? We call that movie magic.