Panda Express “Chinese New Year with Jing Wei”
Directed by Ryan Ovadia
Chinese New Year is celebrated by millions worldwide and to celebrate, Panda Express collaborated with incomparable artist Jing Wei who shared her personal stories through the artwork on their packaging. Reach Agency asked us to capture a long form documentary of Jing’s experience collaborating with the team and discovering what details in her own upbringing influenced her designs. We spent the day with Jing at her studio in New York City, capturing her creative process and enjoying a meal with friends delivering two video pieces and four social assets for Instagram.
Spotlighting beautiful culture with this short and sweet doc piece.