Roofshoot "Underdog"

Directed by Ryan Ovadia

Real estate startup Roofshoot needed an explainer video to creatively showcase how their app enabled their users to record simple video pieces and edit them together all on their smartphone. We created a story about a real estate agent named Frank who, with the help of a kindhearted narrator, used each component of the app to make his job easier and more efficient. Way to go, Frank. We scripted this creative, shot in a gorgeous house in Los Angeles and integrated seamless motion graphics in post. Way to go, us!

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