Friday Beers "Rosé"

Director Win Bates came to us with an idea: create a classic Americana beer ad that followed different salt of the Earth characters from the homeland celebrating… Rosé. We laughed so hard during those initial talks, that we just had to be a part of it. Shooting in Texas over the course of three days, featuring over 20 talent and 7 locations, we produced an original spot idea that we love. Cheers to you, Rosé.