California Pizza Kitchen "Good Caul with Antoni"
We know we're not alone when we say that pizza is mankind's greatest achievement next to the wheel and of course, the Furby. Reach Agency no doubt believes this, so when they slid this project from California Pizza Kitchen across our desk, we were downright pumped: working with “Queer Eye"'s favorite culinary wizard Antoni to create new branded content that put their new Cauliflower crust pizza to the test with other leading Cauliflower crust brands. We booked a trip to New York City (aka Pizza Town) and produced and shot a full fledged taste test with Antoni at the helm. Our crew put together this delightful kitchen set and our food stylist cranked out more pizzas than a Domino's at 2AM. Our post team cut together a :60 and 3 :15 cutdowns to help expand the reach of this campaign emulating slick motion graphics from Instagram to create a dreamy love fest with CPK's new Cauliflower pizza.
Check out this CAUL-ity content for CPK.