Big Dipper "La Croix Boi"
Directed by Ryan Ovadia
Long before hard seltzer was made by every beverage company on Earth, La Croix was blowing up across grocery stores and became a certified phenomenon. Rapper Big Dipper decided to write a tribute that chronicled his love for the fizzy water and came to us to make a video on screen. We sourced La Croix cans from friends to build sets, choreographed dance routines, and got… real wet all at Quixote Studios. The video was written about on Rolling Stone, NPR, Food and Wine, and Out.com. Strap in and take a sip - this is one little ditty you can dive right into.
Pop off with this viral sensation.