Can-Am "We Can All Ride - Karrueche"
Vroom Vroom Videos ™. After the success of our first campaign, Can-Am invited us back to develop and produce a fifth video in their series “We Can All Ride”. In this installation of our partnership we had the absolute pleasure of featuring actor and avid Ryker rider, Karrueche Tran. We worked closely with Karrueche and her team to come up with the creative approach for her spotlight. Karrueche works long hours on set, owns multiple businesses, and wears many hats in her entrepreneurial endeavors - but, she always makes time to ride. From our discussions we all agreed that the best way to capture the essence of Karrueche and her relationship with her Ryker was to follow her through her day-to-day on set as an actor into her favorite pastime - riding a Can- Am with her friends. In order to make the film set feel real we decked the location out to give that feeling of authenticity and movie magic sparkle. We added lighting gear, hired actors to play crew, and even stocked the set with all the “iconic” crafty favorites. Hello, fruit snacks. From set to sea we followed Karrueche and her crew up to Malibu on their Rykers - working with the California Highway patrol to safely capture driving footage with our camera car. All in one day. That’s why they call us the fast n’ furious of the commercial world (no one has ever called us that).
3 wheels, full hearts, can’t lose.